Google is statistically one of the biggest online advertising platforms, with over 70 million users coming in contact with several ads online. Getting your ads there is a big challenge, especially when dealing with competition with advanced marketers.
However, you can make your ads with platforms other than Google;
- to reach a wider ideal audience.
- with greater gains
- without necessarily competing with the big guns.
Here’s a compilation.
Facebook is the biggest social media outlet with 2.5 billion users. Advertising on Facebook opens access to an unmatched audience, including investors in the global market, as well as a targeted region. It is structured to work with narrow demographics and can be actualized by bidding your ads.
You could sharpen your ads by creating visual aids — videos and pictures supplementing texts. This can spark maximum engagement.
Facebook offers myriad locations for ads. Some ads pop up on the News Feed or Facebook Stories. Some are located at the top right corner of the homepage.
2. Microsoft [Bing]
Bing Ads are similar to Google, although Google is bigger. Not everyone uses Google, some prefer to use Bing networks like Bing, Yahoo, and AOL search engines, which is why it claims about 66 million users – the third biggest in the search market. 34% of the US PC share came from Microsoft with over 6 billion monthly searches.
These stats create a phased growth for your brand, as it comes with lesser traffic than Google. If you want the best results with your ads, hire iTonic.
AdRoll reaches out to audiences across 500 networks including Facebook, Twitter, Google, Instagram, and other exchanges. Their customers earn 5x return on every ad spend.
It is a widely utilized platform for retargeting or remarketing. It ensures users across other platforms see your ads on whatever network they engage. It is usually used by most e-Commerce companies and agencies.
YouTube is one of the biggest search engines in the world. Although it doesn’t reach the social media scope, it is useful for ads especially during entertainment and self-revealing video content. A lot of people use video content a lot, hence it can guarantee wide-range viewing of your video ads. The ads show up at the beginning or the middle of a video with an option not to skip immediately.
The operations of Facebook and Instagram are quite similar, actually because Facebook possessed Instagram in 2012. However, Instagram has a specified scope — more videos and pictures, lesser texts, which makes visual ads easier. Apart from Instagram-sponsored ads, Instagram ads mainly feature influencers and celebrities with a large crowd of followers. There is usually a paid partnership between companies/brands and influencers, which would aid more views on their contents.
Amazon offered 43% of all US e-Commerce transactions in 2016. It is projected to fill more by 2021. This is definitely an option of large-scale companies and brands in targeting the e-commerce space with ads. It provides all kinds of ads – visual/display ads, custom ads, and ads in their DSP.
Complementing your ads, you have an option of whether to sell directly to Amazon customers or sell directly to Amazon. W