Have you watched a live broadcast before? I bet the answer is yes. Nowadays, live streaming has become a way of life, permeating every aspect of it. In China, live streaming has substantially boosted eCommerce, they are used to promote a brand with live streaming platforms. In the US, people have become more reliant on video capabilities due to the long-lasting quarantine. So, what live-streaming platforms do you often use? Here’s a list of the 8 best live-streaming platforms that anyone interested in broadcasting should know.
Twitch first served gamers but expanded rapidly to other categories during the pandemic in 2020. In Q3 of 2022, Twitch had over 5.71 billion hours of viewed content globally. If you enjoy gaming, you should explore Twitch, but there are also audiences for other types of content. In 2020, the Just Chatting category notably gained popularity, while other categories like IRL, music, and art are also well-liked.
If you’re only looking for live streaming platforms for free and a niche for live streaming, check with AI. ChatGPT can provide valuable advice on choosing a niche and starting your career. Even if you are a regular viewer, ChatGPT can be useful for work and play. True, you may encounter a “too many signups from the same IP” error and access blocking. In this case, you must have a VPN for your iPhone. When choosing, you should pay attention to the number of VPN servers, the availability of a free trial version, and advanced security technologies. VeePN has it all.
#2 Facebook Live
This website lets you share content on Facebook based on your friends’ and followers’ interests. People love live streaming here on their profiles, pages, and even from public figures. The coolest part is that you can chat with viewers during the live stream, making it a great way to get instant feedback.
- Real-time communication lets you see how your audience is reacting to help improve your broadcasts.
- Followers automatically receive notifications when you go live.
- It’s completely free.
#3 YouTube Live
YouTube is the best live-streaming platform on our list owing to its huge user base of 2 billion every month. It’s an incredibly universal platform with users of all ages from all around the world. If you stream weekly content, you could get up to 40% more subscribers according to YouTube. Moreover, YouTube offers several features that make it ideal for live streaming, such as analytics, monetization, and live chat. However, YouTube’s downside is its size, as there are countless creators on the platform, making it difficult to stand out.
#4 LinkedIn Live
LinkedIn is not just for professional networking anymore; rather, it has evolved into a full-fledged content creation platform, hosting articles, videos, and live videos from influencers, brands, and other professionals in your industry. Approximately 93% of B2B content marketers use LinkedIn for organic social marketing. In addition, the purchasing power of the average LinkedIn user is twice that of the average Internet user. Furthermore, access to LinkedIn Live is not granted to every user; certain requirements must be met. Additionally, the platform does not offer any options for monetization.
#5 Twitter Live
Though Twitter is smaller than Facebook or YouTube, live streamers can still reach 217 million daily active users. Live streaming on Twitter is available through the app and desktop, and you can either use Twitter’s Media Studio Producer with live streaming encoding software or connect with Restream. Once you go live, you can easily share a link to your stream on Twitter, making it simple for your audience to find.
#6 TikTok LIVE
TikTok, a social media platform for viral videos, offers live streamers an excellent opportunity. It’s hugely popular and was 2021’s most downloaded free iPhone app in the U.S. Even though short video clips dominate, longer content up to 60 minutes can still interest an audience. For creators aiming to attract Gen Zers (under 25 years old), being present on TikTok LIVE can be hugely beneficial. Plus, you can easily switch between different TikTok regions using VeePN Firefox or another browser extension. You can easily go live from the mobile app or use TikTok’s live studio software to stream on a desktop.
#7 Instagram Live
Instagram is not just about pictures anymore. You can discover live and on-demand videos from your favorite brands and influencers. Actually, Instagram comprises 13% of all live stream viewers on social platforms. Your followers get alerted when you go live, and you can download the live video and post it on your Instagram feed after it’s finished for others to watch the replay.
Instagram stands out as a rare social media live-streaming platform that enables product selling during streams. Other than this live shopping feature, in-stream ad campaigns, and viewer donation badges also help with monetization. Although most people must use the Instagram app on a mobile device to stream live videos, Instagram Live Producer lets you stream from a computer, but only for a select group of users currently.
This is another commonly used live-streaming platform that accepts inputs from various sources, including cameras, smartphones, webcams, and camcorders. It provides a wide range of media players, video tools, sharing features, and embedding options, making it simple to connect with your potential audience.
- Live streaming is the ideal solution for software, hardware, and production products to enable perfect end-to-end communication.
- Users can easily upload videos directly from their iPad or iPhone to popular social media websites like Twitter and Facebook.
- Engagement is possible.
Live streaming is a great way to reach an audience quickly and create meaningful conversations from anywhere in the world. Each live-streaming platform has its own unique features, so you should choose based on your target audience, features, goals, budget, and more. With the right combination of platforms, tools, and strategies – you can get the most out of your live-stream experience.